Monday, September 8, 2008

So Many Conference Calls and Webinars

Network Marketing could become more mainstream, if it started paying attention to the best practices of successful organizations.

For example, take the prevalence of "Conference Calls" and "Webinars". These impersonal methods of communications, with a dehumanizing feel to them, are virtual requirements in many Network Marketing programs. You are supposed to dial in once a week, and hear some upline guy go on-and-on about timing, urgency, life dreams, etc. There is no agenda, no training objectives, no action plans, no follow-up. I find myself thinking that the point is for the guy at the top to know that thousands of people are hanging on his every word.

It is pretty much the same with "webinars." If you want the upline to help you, then you must "plug in" to these virtual meetings.

But "conference call" is a misnomer. A conference is an event where two or more people confer, discuss, brainstorm, negotiate, and come to agreement. At conferences, problems are solved, knowledge is gained, relationships are strenghened.

Delegation is the way to go, and with it, the fostering of effective one-on-one working relationships.

According to Temple University professor Ned Kock, quoted in the February, 2002 issue of Smart Business Magazine, "Our biological communication apparatus has been optimized for face-to-face interaction," (Reply to All, p. 34).

Let's trade in the conference calls for true face-to-face communications, the webinars for objective and customer-driven live workshops. Let's bring our people together, learn from one another, solve problems, and build our businesses!

1 comment:

Tim said...

This is why telecommuting has really not taken off like people thought. If you are not "there", then you are really not "there." You have to aggressively insert yourself into the conversation to get noticed.

I have been telecommuting for about ten years and can say that there is no substitute for being there face-to-face.