Becoming Unduplicatable

Network Marketing is the wave of the future. The Internet has not only made this possible - it has made it mandatory. So many of society's ills will be mitigated by the growth of the World-Wide Network. We can dsitribute wealth more equitably. We can pay people for their inherent value to the community. We can unleash their talents. We are empowering, and liberating people.

But don't get me started on that - I have something else to write about today!!

The downside is that so many Network Marketing systems are mired in 19th century methods. Too often, Network Marketing hierarchies are more like, than unlike, those of the most autocratic corporate bureaucracies. Such talk about being "teachable" and "coachable" is just another way to say "Do what we tell you to do". (Remind me to discuss my favorite quote by Woodrow Wilson some day!).

The big money-makers in Network Marketing are often advocates of strictly following methods that they say are "duplicatable." This is where all the DVDs and conference calls come from (which you have to purchase, of course). The point could be made, that these duplicatable methods are more in the nature of living monuments to the money-makers, than they are methods that actually work. Imitation is the sincerest form of flattery. In this case the imitated behaviors are being imposed from above, by the imitated, upon the imitators! No corporate boss could ever be as successful in getting the peons to copy him!

"Duplicatable" should mean that the same process should result in the same outcome, every time, to the Six-Sigma level of predictability. This, of course, is not what happens. People duplicate the system, it doesn't work, and they wonder why they can't even do something that any dummy can do, (skilled teachers and trainers understand the dynamic at play here - and know why it is to be vigorously avoided!)

Duplicatability is a relic of the Industrial Age. The Internet is not about widgets and mass production. You cannot take an outdated concept like duplicatability (think McDonalds hamburgers), and apply it to a Network Marketing system, that is totally dependant upon effective human interactions. Modern Marketing is all about customization, "my size fits me" and "have it your way." But Network Marketing is a revolutionary idea encased in outdated methods. It is new wine in an old wineskin. It does not factor in the truth that all people are different, unique, and special.

What if we let people be themselves? Give them the tools of Network Marketing, give them the opportunity, and then turn them loose upon the market! Pull together highly effective teams, in which the skills, talents, and interests of its members could never be duplicated, even in a hundred years!

Let people shine! Let them do what they do best! Give them the freedom to pursue their dreams. Let them do it their way!

This is something that can never be duplicated. And it is something that will give any person, or team, a competitive edge over all the multitudes of options available to people today, whose most compelling, passionate driving force, is that they be noticed.